Who we are and how we work

I have 30 years experience in marketing, business development and sales of complex products and services. As an entrepreneur, I have experienced, at first hand, the challenges in defining, planning and executing successful growth strategies.

  • Business growth and profitability

    We create and implement actionable digital marketing and sales strategy in cooperation with you. If desired, we become operational in the execution of marketing activities and realising new sales.

Our customers

Are advisors, active in CSR, impact and sustainability investing and ESG data and ratings, looking to achieve excellence in marketing and sales.

We differentiate ourselves by combining strategic advice with practical marketing and sales support for a complete business growth solution with tangible results. We help you to understand existing opportunities to win new customers, create an actionable go-to-market plan and support or execute the implementation.

Why the company is called CAMOX DIGITAL

Camox means alpine antelope in Latin and stands for agility, experience, intelligence, adaptability, mindfulness, contentment, independence and striving for success. As a customer or partner, you will come to recognise these characteristics in every contact with us.

Henrik Steffensen


Zug, Switzerland

New perspectives

Determined and Mindful. About genuine and honest partnerships. For people, the environment and a sustainable future. An organisational talent with great attention to detail.

Since 1990, I have been involved in go-to-market, sales and marketing activities. Sustainability and business development have always excited me both in business and privately.

As co-founder of ASSET4, you can say I was a pioneer in providing corporate ESG (Environmental, Social and Governance) information for investment assessments and benchmarking. I co-invented a patent covering our ESG data and ratings system that was granted in Europe and USA. ASSET4 was acquired by Thomson Reuters (now Refinitiv) in 2009 and is the basis for their ESG data and insight offering.

Understanding customer needs, developing strategic positioning, realising sales and marketing potential have always fascinated me. I am determined to help skilled people in impact and sustainability investing and other industries contributing to a better world, to grow and scale your business.

Please contact me if you are interested in hearing more.

Erlenstrasse 16, 6300 Zug

Henrik Steffensen Founder